• Traveled North America with Cindy Crawford promoting Revlon fragrance launches
  
• Worked with celebrated makeup artist Kevyn Aucoin promoting Revlon's Ultima II
  
• Led promotional marketing launch of Miracle Perfume with Uma Thurman
  
• Developed Lancôme's National Makeup Artist program
• Worked closely with Lancôme's Creative Director and acclaimed makeup artist Fred Farrugia in Paris
• Opened Lancôme’s iconic Studio 59 store at Bloomingdale's 59th Street, New York City
• Led the marketing initiative for designer Jeremy Scott/Lancôme relationship
• Promotional Marketing leader for Terrance Conran/Lancôme new counter development
• Led U.S. marketing for L’Oreal’s Shu Uemura acquisition working closely with Mr. Shu Uemura
• Developed Madonna relationship leading to the Shu Uemura/Madonna product partnership
• Appointed Brand Director for Shu Uemura in charge of all sales and marketing
• Signed L’Oreal’s largest fashion week sponsorship deal to date with Shu Uemura and New York's Mercedes-Benz Fashion Week
• Created partnerships for Pantone with brands Timex, Sony, Coca-Cola, Sephora, Barney’s, Lord & Taylor and New York’s Fashion Week
• Built the Pantone Universe licensing business to 50MM in sales
• Forged relationships for Tweezerman with the world’s top luxury retailers such as Neiman Marcus, Nordstrom, Sephora etc.
• Introduced licensing to Tweezerman and signed licenses with Betsey Johnson, Agatha Ruiz de la Prada, Gwen Stefani, Cynthia Rowley and Issac Mizrahi
• Orchestrated Tweezerman’s largest sell-in with Betsey Johnson’s Designer Series sale to Sephora worth 2MM+
• Spearheaded all Tweezerman's strategic brand expansion plans in Asia and the Asia Pacific region including the opening of all stores/counters
• Created, developed and launched Hong Kong film star Michael Wong’s MW brand paving the way to licensing partnerships with Bremont watches, Rimowa luggage, Giorgio Fedon leather goods and Baccarat crystal
• Worked with various top level celebrities developing licensing opportunities world-wide
• Recruited by Grammy Award Winner Hayley Williams of the band Paramore to create, develop and manage her own line of "Good Dye Young " Extreme hair color products with a focus on social influencers and and on-line business